B BROCENT
G2A · Global-to-Asia For EU & North American Companies

Expand to Asia. IT Support from Day One.

Brocent gives European and North American companies the local engineers, regulatory compliance, and flexible support model they need to operate confidently across Greater China, Japan, Singapore, Vietnam, and India — without the risk of long-term commitments.

2,548
Certified field engineers
100+
Countries with on-site coverage
99.94%
Global platform uptime
12 min
Average P1 response time
24 / 7
Multilingual helpdesk
8 lang
Support languages incl. Mandarin, Japanese

Why Asia Expansion IT Fails

Three problems every global company hits in Asia

⚖️

Regulatory complexity you didn't prepare for

China's PIPL, Japan's APPI, Singapore's PDPA, and Hong Kong's PDPO each impose different obligations. Most global IT teams don't discover the gaps until an audit or breach notification deadline arrives.

🌐

Local IT partners that disappear at midnight

Break-fix vendors in Asia lack the SLA discipline that European and North American companies expect. Language gaps, inconsistent documentation, and slow escalation paths destroy productivity during critical incidents.

💸

Headcount budgets built for steady state, not pilots

Hiring local IT staff for a 50-person pilot office in Vietnam — or a new WFOE in Shanghai — is expensive, risky, and slow. Traditional MSP contracts lock you into minimum terms before you know if the market will work.

The Brocent G2A Model

Three things we do differently

01

Token Service — pay for support hours you actually use

Instead of signing a 12-month managed services contract, you purchase a pool of engineering tokens. Deploy them across any combination of countries, scale up as headcount grows, and carry forward unused hours. No minimum term. No stranded costs. Perfect for pilot markets and multi-country rollouts where demand is unpredictable.

How Token Service works →
02

Local engineers, central oversight

Our 2,548 certified field engineers operate in 100+ countries with fluency in Mandarin, Japanese, Malay, Vietnamese, Hindi, and English. We maintain consistent documentation, standardised tooling, and a single escalation path — so your IT manager in Frankfurt gets the same quality of resolution report as your CTO in New York.

View our coverage map →
03

Compliance expertise built into every engagement

We have dedicated compliance specialists for PIPL, MLPS 2.0, ICP licensing, APPI, PDPO, PDPA, and MAS TRM. When regulation changes — and in Asia it changes often — our clients receive proactive guidance, not reactive incident reports.

See our compliance services →

Proof

Global companies already operating in Asia with Brocent

🇩🇪

European Manufacturer

13 APAC countries

Wireless, Networking & Project Management

✓ 153 retail stores rolled out across APAC in 14 months. 100% on-time delivery. Zero go-live incidents.

"Brocent managed every country simultaneously, with local engineers who understood the building regulations and connectivity norms in each market."
🌍

Global Financial Services Firm

Beijing · Hong Kong

Managed IT · Bilingual Helpdesk · SLA Management

✓ 99.98% uptime over 7 years. English and Mandarin helpdesk. Ongoing engagement since 2017.

"The ability to handle a P1 incident in both English and Mandarin — with the same SLA clock — was a requirement no other MSP in the region could meet."
🏭

North American Industrial Company

Shanghai · Multi-campus

Cybersecurity · OT/IT Convergence · SOC

✓ Active ransomware attack contained in 11 minutes. Zero files encrypted. Full OT/IT segmentation deployed within 6 weeks.

"Their SOC team operated entirely in our time zone preference and had pre-authorised playbooks ready before we even realised an attack was underway."

Coverage

On-site engineers in every major Asian business hub

Greater China

  • Hong Kong
  • Shanghai
  • Beijing
  • Shenzhen
  • Guangzhou
  • Chengdu
  • Taipei

Northeast Asia

  • Tokyo
  • Osaka
  • Seoul

Southeast Asia

  • Singapore
  • Kuala Lumpur
  • Ho Chi Minh City
  • Hanoi
  • Bangkok
  • Jakarta
  • Manila

South Asia

  • Mumbai
  • Bangalore
  • Delhi

Middle East

  • Dubai
  • Riyadh

Europe

  • London
  • Frankfurt
  • Warsaw
  • Paris

Americas

  • New York
  • Los Angeles
  • Toronto
  • São Paulo

Regulatory Expertise

We know every law that matters to your Asian operations

Our compliance team proactively monitors regulatory changes across every jurisdiction where you operate — so you're never caught off-guard by an amendment.

PIPL China

Personal Information Protection Law — data localisation, cross-border transfer approvals

MLPS 2.0 China

Multi-Level Protection Scheme — mandatory for cloud and network infrastructure

ICP China

Internet Content Provider licence — required for all public-facing internet services

APPI Japan

Act on Protection of Personal Information — breach notification within 30 days

PDPO Hong Kong

Personal Data (Privacy) Ordinance — data subject rights, cross-border transfers

PDPA Singapore

Personal Data Protection Act — mandatory breach notification, DPO requirements

MAS TRM Singapore

Technology Risk Management — mandatory for MAS-regulated financial institutions

GDPR EU

We ensure your Asia IT practices remain GDPR-compliant for EU-headquartered companies

The Smart Expansion Model

Why Token Service is the right model for Asian market entry

🎯

Start with one market, scale to ten

Buy tokens for Vietnam today. Add China, India, and Malaysia next quarter — using the same pool, with no new contracts.

🔄

No stranded cost if the market changes

Tokens carry forward for 12 months. If a pilot site gets delayed, your investment doesn't evaporate.

📊

Full visibility into your IT spend

Every resolved ticket, on-site visit, and consultation is logged against your token balance. CFOs love the predictability.

Surge capacity without hiring

Office expansion, M&A activity, system migrations — just redeem tokens. No recruitment lead times, no notice periods.

Explore Token Service pricing →

Token Service vs. Traditional MSP — Asia Pilot (100 users)

Token Service (3 zones) $84K/yr
Regional MSP contracts $136K/yr
Local IT headcount (3 FTEs) $220K/yr

* Based on representative APAC IT engagement data. Actual costs vary by country and scope.

Token Service saves an average of 38–62% vs. equivalent headcount or traditional MSP contracts for 50–200 user Asia deployments.

Free Download · 30 pages

Global-to-Asia IT Expansion Playbook 2026

A step-by-step guide for European and North American IT and finance leaders expanding operations to Asia. Covers country-by-country compliance, vendor selection, network architecture, helpdesk setup, cost modelling, and a 90-day onboarding checklist. Trusted by 400+ international companies.

  • PIPL + GDPR dual-compliance checklist
  • Token Service cost model vs headcount for 5 Asia markets
  • ICP licensing timeline for China operations
  • Vendor SLA scorecard template (Asia edition)
  • 90-day IT onboarding timeline by country
Request free playbook →

No credit card. Sent within 1 business day.

📋

Global-to-Asia IT Expansion Playbook

2026 Edition · 30 pages · PDF

China PIPLJapan APPISingapore PDPAHK PDPOToken ModelCost Comparison
↓ Download Free

FAQ

Questions we hear from every G2A client

01

How quickly can Brocent deploy IT support in a country where we have no existing setup?

For most cities in our network, we can have an on-site engineer within 4 business hours and a fully operational support structure within 5 business days. For highly complex or regulated environments (e.g. mainland China WFOE setup), a 2–4 week onboarding period is typical.

02

Do you provide Chinese and Japanese language helpdesk as part of the service?

Yes. Our helpdesk operates in Mandarin (Simplified and Traditional), Japanese, English, Malay, and Vietnamese. Tickets can be logged in any supported language, and resolution notes are provided in both the user's language and your company's preferred management language.

03

Can you handle both PIPL (China) and GDPR (EU) compliance simultaneously for our data architecture?

This is one of our most common requirements for European clients in China. We have a dedicated compliance team that architects data flows to satisfy both frameworks — typically using data localisation in China combined with anonymisation before any cross-border transfer, plus contractual Standard Contractual Clauses for the EU side.

04

What is the minimum commitment for Token Service in Asia?

The minimum purchase is 20 tokens per zone (one zone = one country or major metro area). Tokens are valid for 12 months, with a 6-month carry-forward option. There is no minimum contract term — you can start with a single pilot country and expand as needed.

05

We're a financial services firm. Do you have experience with MAS TRM and SFC requirements?

Yes. We support several investment banks and insurance groups operating under MAS TRM (Singapore) and SFC licensing requirements (Hong Kong). Our documentation and incident response procedures are designed to meet audit standards for regulated financial institutions.

Ready to expand to Asia with confidence?

Book a 15-minute consultation with one of our G2A specialists. We'll map your target countries, identify the key compliance obligations, and give you a token-based cost estimate — at no charge.

Trusted by European manufacturers, global financial services firms, and North American technology companies operating across Asia since 2007.